Zydus Wellness’ Sugar Free Green onboards Malaika Arora; celebrates the synergy between health and taste

Zydus Wellness’ Sugar Free, a leading sweetener brand, has partnered with leading Bollywood actor Malaika Arora to promote stevia-based Sugar Free Green. Known for her fitness regime and mindful eating habits, Malaika’s association with the brand will bolster its commitment to promote healthier lifestyle choices without compromising taste.

In the three-part campaign, Malaika can be seen inspiring consumers to enjoy sweetness without the guilt. The partnership comes at a time when the Indian natural and organic food market is experiencing a meteoric rise, driven by a growing consumer awareness of the health benefits associated with natural products. Made with 100% natural stevia, Sugar Free Green provides a natural sweeteness, an alternative to regular sugar, making it ideal for those who are Fitness-conscious yet love indulging their sweet cravings.

With 95% market share in the sweetener category, Sugar Free has been a trusted choice for over three decades. The brand’s partnership with Malaika Arora symbolizes a shared belief in health, wellness, and responsible indulgence.

Tarun Arora, CEO of Zydus Wellness, said, “Over the years, we have witnessed a significant shift in consumer preferences, with a growing demand for healthier and more sustainable alternatives. As people become more conscious of their well-being, they are realizing the impact of sugar on health. The rise of India’s organic market further reflects this change, as consumers seek more natural options to complement their lifestyles. At Sugar Free, we are proud to have been at the forefront of this transformation, building a distinguished legacy over the past three decades by providing sugar alternatives that are both natural yet delicious.”

Malaika Arora said, “I’ve always been meticulous about my food choices, and staying fit is a big part of my life. Sugar Free Green has been my go-to for a long time, as it allows me to enjoy all my favorite dishes without any extra calories. Whether it’s a morning smoothie, a cup of tea, or even a dessert, Sugar Free Green is my secret to a balanced diet. I’m excited to share this journey with everyone and inspire them to make healthier choices without compromising on taste.”

In her recent Instagram reel, Malaika revealed her love for Yoga and how staying home is her favorite place to be. Additionally, she mentioned that she enjoys her tea, coffee and her favorite dessert, Tiramisu with Sugar Free Green, a Table Top Sweetener.

~ENDS~

About Zydus Wellness
Zydus Wellness is a leading consumer wellness company with an Indian heritage and a global footprint. With more than 30 years of operational excellence, Zydus Wellness has seven leading brands in its portfolio, namely Complan, Sugar Free, Glucon-D, Everyuth, Nycil, I’m Lite, and Nutralite. Headquartered in Ahmedabad, the company has 4 manufacturing facilities across 3 locations – Aligarh, Ahmedabad, and Sikkim, besides 8 co-packing facilities in India, Oman and New Zealand.

The company’s customers represent more than 50 million families. With its business underpinned by a robust manufacturing facilities and global supply chains, Zydus Wellness supports more than 25,000 dairy farmers, 5000 families, and 2000 MSMEs.

Zydus Wellness Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India, and it serves customers in more than 25 countries and 3 continents.

For more information, please visit https://www.zyduswellness.com/

Media Contact

Namrata Dewan
M: +91-8879237931
Namrata.dewan@zyduswellness.com

Vrinda Jethani
M: +91 9833462432
vrindaj@avianwe.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Zydus Wellness and its prospects, and other statements, including those relating to Zydus Wellness’ expected financial position, business strategy, the future development of Zydus Wellness’ operations, and the general economy in India, are forward-looking statements based on the management’s plans and assumptions. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth, trend projections, and even inaccurate assumptions, which may cause actual results, performance or achievements of Zydus Wellness, or industry results, to differ materially from those expressed or implied by such forward-looking statements. We cannot guarantee that these forward-looking statements will be realised, although we believe we have made prudent assumptions. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, changes in government policies or regulations of India and, in particular, changes relating to the administration of Zydus Wellness’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Zydus Wellness’ control, include, but are not limited to, those risk factors discussed in Zydus Wellness Limited’s Annual Reports. The Annual Reports of Zydus Wellness Limited are available at www.zyduswellness.com. Zydus Wellness is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.